Welcome to Mr Freeze, home of the UK’s No. 1 freezepop*! Take a look around to explore our frosty world and meet Mr Freeze and his new friends, you could discover some brrrrilliant frosty facts along the way.
*Source: IRI, Total Market 52 week ending 16th July 2016
Explore our frosty world to download one of our colouring in pages or learn some brrrrilliant frosty facts with Mr Freeze and his friends! Do you know how tall the world’s smallest penguin is? Click here to find out!
Our Mr Freeze snowman got a new contemporary look and feel, and our family of characters grew to welcome Max the penguin, Walrus, Narwhal and Bear
Jubbly ice lollies were officially made part of the family
Mr Freeze hit your screens with our first UK nationwide TV advert in June
Mr Freeze Freezepops first launched into UK retail
Our 2001 campaign and packaging across Europe
Our 1982 summer campaign and packaging across Europe
The Mr Freeze brand was born as we were first trademarked across Europe